It’s easy for a consumer to feel like they’re invisible to a brand that they support. That no matter how much product they acquire and how much money they spend, they’ll never be more than a simple cog in the machine. Thankfully, adidas understands that customers can occasionally feel like they’re lost in the sauce — especially in the hyper-competitive world of sneakers — and now they’re giving their loyal fans a chance at the inside access so many crave via their new Creator’s Club. The free-to-join program offers four levels of membership, with the consumer’s ranking based on how much adidas product they purchase, how many Three Stripes events they attend, and how much they participate in their “adidas communities.” Each level comes with its own set of benefits — like priority access to special limited product, members-only discounts, and invites to exclusive events. The Creator’s Club will be available in the US first — if you have an adidas.com profile, you’ll be enrolled automatically, or you can sign up in-store/via the adidas app — and is set to roll out to other markets over the coming months. Check out the announcement video below, and be sure to head over to adidas.com for more info as well.