Sneaker News Billionaire Boys Club is fully recognized for the famed Moon Man mascot throughout all its apparel and accessories pieces. This Black Friday, the space traveler will get a permanent honor as the brand will unveil a six-foot metallic statue of the figure inside a new space-themed installation at their flagship retail location in New York City’s SoHo district. The new Moon Man will come with interactive digital displays while assisting in the ongoing storytelling of the BBC mission – to bring choice gear to their growing club of loyalists.
In celebration of this newly installed piece, the streetwear label has joined forces with adidas Originals to raffle off three insanely elusive iterations of the NMD Hu, the smash-hit sneaker created in collaboration with Pharrell. The pink version, which never released to the public, will be the first to be raffled off in-store beginning this Friday, November 23rd. Two separate giveaway events will follow in December – one for the black NMD Hu “WALK”, and another for the uber-rare NERD edition that was available in highly limited quantities at Z104 Shaggfest earlier this year.
To enter the raffle, you must make an in-store purchase of at least $100 to gain access to the area where the draw will take place. The shop carries several brands, so as long as you spend $100, you’ll be good to go. Additional details regarding this in-store raffle will continue to be revealed, but be sure to visit the BBC store on 7 Mercer St. beginning this Black Friday November 23rd.
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