Farfetch Limited, the global digital high-fashion commerce platform, has announced its acquisition of Stadium Goods for $250 million in cash and shares. Founded in 2015, Stadium Goods has risen into the world’s premier sneaker and streetwear destination thanks to its unparalleled selection of gear, its robust presence on the digital landscape, and beautiful brick-and-mortar location in New York City. According to Farfetch, the sneaker marketplace will be operated by the same management group, but will now utilize the resources of the London-based establishment while offering its items for purchase on their platforms. As the demand for luxury-grade sneakers and clothes continues to surge, the Stadium Goods brand under the ownership of Farfetch has limitless potential as it continues its firm grip as the leader in a $70 billion premium sportswear market.