In the mid ’90s, Jordan Brand borrowed Nike’s “Just Do It” slogan for an ad campaign, flipping the quintessential brand statement into their own encouraging ethos: “Dream It, Do It.” Now, with both the Swoosh Brand and the Jumpman bringing back memorable slogans of years past on their footwear, the Air Jordan 9 has received a new “Dream It, Do It” makeover that’s awash in retro vibes. The tagline’s original graphic — combining a mixture of fonts and colors in true heritage fashion — appears on the shoe’s tongue, and the colors utilized on that aforementioned logo are then dispersed over the shoe itself in interesting fashion. A bold teal with contrast stitching appears on the front half of the mudguard, before giving way to a classy yellow/gold on the left shoe and a regal purple on the right shoe. Each sneaker then offers an interesting inverse color blocking scheme on the heel, using flip-flopped tones on the embroidered “23” graphic and upper heel overlay to ensure that both the left and the right shoe stand out in their own way. A teal sockliner adds a finishing accent, and all the bright colors are then corralled by a supple black leather base. Grab a detailed look at the colorful kicks below, and expect them to release on Nike.com March 9th for $190 USD.
Air Jordan 9 Retro “Dream It, Do It”
Release Date: March 9th, 2019
Color: Black/University Red-Dark Concord
Style Code: 302370-065
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