859795

Concepts To Launch Their New Balance 997S Fusion “Esruc” This Friday

Concepts To Launch Their New Balance 997S Fusion “Esruc” This Friday

Boston and New York City will always be connected through their passionate support of their local sports teams. Baseball is certainly at the forefront of that rivalry, and there’s been no shortage of tense history between the two legendary franchises. Concepts points to the possible starting point as their next project with New Balance recalls the infamous curse that was placed on the New England organization after they sold one of the GOATs to the New York Yankees for some cash…to help finance a theater production.

After a limited drop at Patta in London, Concepts is bringing this release back where it belongs, launching an exclusive capsule of apparel (tees, shorts, sweats) alongside it. The entire “Esruc” capsule will be available exclusively at Concepts in-store at their Boston and NYC locations at 10 AM and online at 11 AM.

Concepts x New Balance 997S Fusion
Release Date: July 5th, 2019
$200

Concepts New Balance Esruc Release Date 6

Concepts New Balance Esruc Release Date 5

Concepts New Balance Esruc Release Date 1

Concepts New Balance Esruc Release Date 2

Concepts New Balance Esruc Release Date 4

Latest News

The New Balance 2000 Joins A Sturdy "Cortado" Pack

Afforded a spotlight and runway to itself as it began its run on the shelves, the New Balance 2000 is now cozying up to its...

by Matt Varga 3 hours
128

KEEN's Sold Out UNEEK Loafers Return In "Cordovan"

The KEEN we know today isn’t quite the same brand we knew a few years ago. The eco-conscious, Portland-based outdoor label still makes its bread...

by Andrew Rizzo 4 hours
356

Ja Morant Unveils The Nike Ja 3 "Bling" Featuring Swarovski Crystals

Ja Morant continues to be the primary source for early looks at upcoming Nike Ja 3 colorways, regularly previewing styles slated for Spring 2026 and...

by Andrew Rizzo 5 hours
508