SN AI Agent Logo

Ask anything about upcoming releases, release dates, restocks, or past sneakers—and get answers instantly from Sneaker News.

*Answers appear on WhatsApp

859795

Concepts To Launch Their New Balance 997S Fusion “Esruc” This Friday

Concepts To Launch Their New Balance 997S Fusion “Esruc” This Friday

Boston and New York City will always be connected through their passionate support of their local sports teams. Baseball is certainly at the forefront of that rivalry, and there’s been no shortage of tense history between the two legendary franchises. Concepts points to the possible starting point as their next project with New Balance recalls the infamous curse that was placed on the New England organization after they sold one of the GOATs to the New York Yankees for some cash…to help finance a theater production.

After a limited drop at Patta in London, Concepts is bringing this release back where it belongs, launching an exclusive capsule of apparel (tees, shorts, sweats) alongside it. The entire “Esruc” capsule will be available exclusively at Concepts in-store at their Boston and NYC locations at 10 AM and online at 11 AM.

Concepts x New Balance 997S Fusion
Release Date: July 5th, 2019
$200

Concepts New Balance Esruc Release Date 6

Concepts New Balance Esruc Release Date 5

Concepts New Balance Esruc Release Date 1

Concepts New Balance Esruc Release Date 2

Concepts New Balance Esruc Release Date 4

See more Sneaker News in your Google results,

ADD TO PREFERRED SOURCES

Love Sneaker News? Make us a Preferred Source on Google to see more of our stories in your search results. It only takes a click.

Latest News

Giannis Remembers His Military Service With The Nike Giannis Freak 8 "Origin Story"

Military service is a mandatory requirement in Greece, even if the individual being called to serve also happens to be an NBA player. In July...

by Andrew Rizzo 16 minutes
0

Action Bronson's New Balance 2811 Is Coming In Two New Colors For Holiday 2026

It’s already been a banner year for one Ariyan Arslani. There’s his typical focus on music and food that’s lit his career for well over...

by Matt Varga 1 hour
55

The Elevated Nike Air Max 90 SP Surfaces In "Medium Olive"

The premium Nike Air Max releases are plentiful to close out 2026, and we’re totally here for it. While Italy’s One Block Down sets its...

by Andrew Rizzo 2 hours
35