Eric Emanuel Reworks The I3 Logo For First Ever Reebok Answer V Retro

Allen Iverson’s fifth signature shoe with Reebok, the Answer V, is making its first foray into the re-issue market with some emphatically colorful fanfare. With the help of NYC-based creative Eric Emanuel, the Answer V returns for the first time in history with two refreshingly distinct palettes – a flat yellow with shimmering silver and a white with a vivid hot pink patent leather. Alongside the footwear is a full system of apparel, including mesh basketball shorts and tops, but the key detail of the capsule is Emanuel’s ability to rework the immortal I3 logo, Iverson’s symbol throughout the entire signature shoe history, with some personal flair. The Eric Emanuel x Reebok Answer V capsule is set to release during ComplexCon on July 20th and 21st; stay tuned for details on a potential wider release.

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First person to change the iverson logo?¿ my most surreal moment to date

A post shared by eric emanuel (@ericemanuel) on Jul 10, 2019 at 1:24pm PDT

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IT’S ALMOST THAT TIME ! <3

A post shared by eric emanuel (@ericemanuel) on Jul 15, 2019 at 3:11pm PDT

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