This Nike Air Max 270 React Honors The Brand’s Female Roots

Since their inception years ago, Nike has, of course, gone through a lot of changes — with innovative tech and focus on sustainability showing us their efforts to evolve in realtime. Starting out as the humble Blue Ribbon Sports and then landing on the coveted Nike namesake soon after — with competition from others like Dimension Six and Falcon — the brand is now, in 2019, celebrating its capricious past in both logo and branding along the newer Air Max 270 React.

Colorful in inspiration and personality, the pair does its best at relaying the brand’s heritage through its diverse colorway. Tones are loud and distinct along their accents, swapping between light blues, bright yellows, and saturated reds atop a base layer of an almost cream tone. Soles add in the same neutral though with a lifestyle-favorite gum bottom, sitting much more toned down than the chaotic arrangement of swooshes that change in both skew and size as it cascades through its four different layers. Insoles, tongues, as well as the various taping all follow suit in the louder palette though the inners stay quiet enough to fully allow the printed insole to spell out “WE NAMED OUR SHOES AFTER A WOMEN,” namely the Goddess of Victory in Greek Mythology.

Grab a detailed look at this love letter to origins right below, and if you’re interested in picking up a set for yourself, stay tuned for their release at Nike.com and select retailers soon.