Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Closer Look At BAPE BLACK’s Reebok Electrolyte 97 And Aztrek
Revealed by the lead of collaborations at Reebok only weeks ago, the Bape Black partnership is surely of no surprise, but what it did leave...
BBC Ice Cream x Reebok Answer V Dropping On All-Star Sunday
A current day history lesson on brands oft-overlooked or possibly forgotten, Reebok’s latest team up with BBC Ice Cream has left a nostalgic impression on...
Reigning Champ Joins ASICS For A Vancouver-Inspired Collection Of Running Staples
Widely accredited as the authority on high quality basics, Reigning Champ has become a wardrobe mainstay for more than one reason, employing footwear collaborations almost...
Ronnie Fieg’s Colorful New Balance 1700 Collaboration Is Releasing On January 31st
Teased aggressively throughout the past few months, Ronnie Fieg carries the KITH namesake over for his first New Balance collaboration of 2020, touting a “Colorist”...
BBC Ice Cream And Reebok Revisit The BB4600 On February 1st
With the help of Reebok, BBC Ice Cream has transitioned its somehow alluringly gaudy and playful design language well into the new decade, continuing their...
Official Images Of The Off-White x Air Jordan 5
Since the release of Virgil Abloh’s original “The Ten” collection with Nike, a unique power shift was casted down upon the sneaker industry in a...
Craig Green’s First Set Of adidas Collaborations Are Releasing January 31st
To Craig Green, footwear is like a sculpture, an opportunity to design something far apart from his apparel-focused mainline. Effectively and radically deconstructing the original...
BBC Ice Cream x Reebok Zig Kinetica Set For A February 7th Release
Following the reunion of BBC Ice Cream and Reebok that occurred through an exclusive collection at last year’s Complex Con, it seems the two companies...
Joe Freshgoods Reveals A Don’t Be Mad x New Balance 992
With All-Star Weekend just around the corner, it’s no surprise that labels all across the industry are poised to take part. New Balance’s component is...