There isn’t a sneakerhead out there who hasn’t spent hours cooking up colorways on NIKEiD (now called Nike By You). It’s a concrete method of testing one’s color-blocking skills, and through many rounds of trial and error, it’s been concluded that design a color story is not easy. With global quarantining efforts keeping society indoors, many have taken to Nike’s digital services such as their Nike Training Club and other activity-based workout apps to keep fit. And those who are craving sneakers are probably spending more time than usual on Nike By You, designing colorways on classics like the Air Max 90 and contemporary silhouettes such as the Air Max 270 React EN.
In celebration of one of the longest-running hashtags on social media, Nike is honing in on #AirMaxMondays by tapping creatives/entrepreneurs/leaders in NYC, LA, Chicago, and Toronto to demonstrate the ability to reveal personality through sneaker colorways. Each Monday, Nike Sportswear will showcase four concepts (one per city), encouraging consumers to exercise the mind and build their own designs. You can take a look at the four styles here (or head to @nikesportswear for the full breakdowns in detail), and head to Nike By You to put your skills to the test.
