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Michael Jordan And The Jumpman Family Appear In Brand’s “Here For A Reason” Ad

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Though born to celebrate one man, Michael Jordan, Jordan Brand has since become a pillar of inclusivity, its family now many numbers strong. And its these names — Travis Scott, Aleali May, Zion Williamson, etc — that have carried the imprint into the future, with releases and designs following suit.

Today, the Jumpman is celebrating this newfound family, highlighting the aforementioned and many more by way of their new “Here For A Reason” advertisement. According to the team themselves, the ad is an “expression of the brand’s personality and purpose.” Their goal is to inspire the next generation of athletes, allowing them to better understand themselves via the stories of Jordan Brand family members.

Check out the ad in full right below.