1013710

adidas Doubles Down On Sustainability With The Part-Recycled Superstar Primeblue

adidas Doubles Down On Sustainability With The Part-Recycled Superstar Primeblue

The adidas Superstar Primeblue, the Shell Toe classic’s latest transformation, brings sustainability further to the forefront. Like the equally notable Stan Smith, the model is turning recycled, signaling a big change for the Three Stripes.

At the heart of the construction lies Primeblue, an earth conscious material that’s part-composed of Parley’s signature ocean plastic. It dresses the entirety of the upper, giving each panel a look near canvas-like in texture. And behind, along the heel, darker “Core Black” tabs are complemented by a gridded array of embroideries, each thread made of upcycled plastic waste. Matching logos outfit further up — at the tongue and profile, specifically — while see-through rubbers build out the tooling and toe.

For a closer look, see the official images below. At a retail of $90 USD, the Superstar Primeblue will release via adidas.com on April 15th.

Speaking of recycled, the Stan Smith Golf goes double green later this week.

WHERE TO BUY

Mens adidas Superstar Primeblue

SKU: G58198
RETAIL PRICE: $90
RELEASE DATE: Apr 15, 2021

US 04/15/2021 Thursday

Powered By: Kicksfiner Logo
Retailer Release type Status
adidas US Standard Check Site
Show All Releases

Adidas Superstar Primeblue G58198 3

Adidas Superstar Primeblue G58198 5

Adidas Superstar Primeblue G58198 4

Adidas Superstar Primeblue G58198 1

Adidas Superstar Primeblue G58198 2

Adidas Superstar Primeblue G58198 6

Adidas Superstar Primeblue G58198 7

Latest News

Nike Readies For An Early Spring With A "Fennel/Lime Ice" Air Force 1 Low

Is Nike predicting an early spring? This upcoming Air Force 1 certainly makes it feel that way. Even though we’re firmly in “Flax” season, the...

by Andrew Rizzo 8 hours
188

The Air Jordan 1 Low Gets In Early On "Easter" Aesthetics

At the time of publication, we’ve still got plenty of holiday wear to sort out; Christmas, New Year’s, let alone dates in the opening quarter...

by Matt Varga 12 hours
235

The Nike Air Force 1 Low Issues An Earthy LX "Multi-Swoosh"

Who can honestly say no to a crispy pair of Forces? Despite the overall trimming in quantity of Bruce Kilgore‘s design, high profile Swoosh endorsers...

by Matt Varga 14 hours
271