Sustainably Constructed New Balance 998s Return For The Brand’s Second “MADE Responsibly” Collection

Michael Le April 26, 2021

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Continuing their Earth Month celebration, New Balance is offering the second iteration of their “MADE Responsibly” program. Part of the brand’s on-going efforts to reduce their carbon footprint, the initiative produces one-of-a-kind, consciously-produced versions of classic models.

“New Balance remains committed to high-quality craftsmanship and making every piece of material count,” said John Timulty, Product Manager, MADE Footwear at New Balance. “Our designers created a color palette that is both creative and aesthetically pleasing, which resulted in a MADE Responsibly 998 style that is truly one-of-a-kind.”

Helmed by the 998, the collection takes a more sustainable approach to design, constructing the aforementioned out of both new and surplus materials. This means that every pair is unique to you, with no other quite like it. Excess materials — ranging from pigskin overlays to body mesh — build out the exterior, while newer fabrics dress the interior foam, counter, and box toe.

If you’re looking to purchase a set, pairs are due to release via NewBalance.com on May 1st.