adidas

adidas, also known as The Three Stripes Brand, is a German sportswear company founded in 1949 by Adolf “Adi” Dassler. With roots in track and football, it has become a global player within the sneaker industry over the past 70 years.

With influence spanning football, basketball, tennis, skateboarding, fencing, and other sports, the company’s first performance-related breakthrough occurred in 1936 within the running space. Jesse Owens famously wore Dassler’s revolutionary canvas and rubber spiked running shoe in the Summer Olympics held in Germany that year. And while Owens’ record-breaking performance at the global competition brought adidas attention, the brand hadn’t yet found its identity; the spikes didn’t feature the brand’s now-signature 3-Stripes logo. (adidas acquired this branding from Finland’s Karhu in 1952.)

The German company achieved similar attention in subsequent decades within both the basketball and tennis spaces thanks to the Superstar (1969) and Stan Smith (1973), respectively. Other made-for-sports models like the adidas Top Ten (1979) and adidas Forum (1984) similarly became lifestyle staples in New York, Boston, Chicago, and other cities. adidas’ Superstar became the unofficial shoe of hip-hop in the 1980s largely due to RUN DMC’s superstardom. (The shell-toe was the best-selling sneaker in North America in 2016.) While less popular stateside, running silhouettes like the SL 72 (1972) and ZX 500 (1984) boast devoted fans of trainers across Europe and Asia. These silhouettes have experienced resurgences throughout the decades, and are now offered under the adidas Originals banner.

Recent years have seen 3-Stripes-branded sneakers soar in popularity, in large part because of the Kanye West led Yeezy sub-label and UltraBOOST, as well as BOOST and adidas 4D cushioning. The German company has also pioneered high-fashion collaborations, hosting Yohji Yamamoto’s Y-3 imprint since 2003. In 2020, classic silhouettes were reimagined by Prada and Craig Green. Elsewhere, partnerships with Beyoncé’s IVY PARK, Tyler “Ninja” Blevins, Jonah Hill, Pharrell and others ensured adidas remained the global behemoth it has been for decades.

Throughout 2024, the Three Stripes will surely continue its run as a proponent of the mix between sportswear and fashion. On this end, the brand signed FEAR OF GOD‘s Jerry Lorenzo to drive the creative and business strategy of its basketball category, culminating in the release of the Fear of God Athletics adidas Basketball 1, a shoe set for plenty of releases as the year draws on. It’s also been a banner year for adidas Basketball in terms of their signature athletes, with the German giant releasing Anthony Edwards’ AE1 & James Harden Vol. 8, while continuing a push for the Trae Young 3 and D.O.N. Issue #5.

Scroll below for the latest release dates and information on what adidas has in store for this year.

adidas

To Honor Premiere Of “The Book Of Boba Fett,” Disney And Lucasfilm Have An adidas NMD R1 And Ozelia On The Way

While the full scope of the “Star Wars” franchise’s trajectory has yet to pan out, it’s inclusion within the world of Disney+ has proven highly-successful...

By Jovani Hernandez December 29, 2021
4183

NEIGHBORHOOD Kicks Off The Year With A Paisley-Dressed adidas NMD R1

Few have what NEIGHBORHOOD and adidas do, a long-standing relationship that’s been going strong since well-before 2021. And come next year, 2022, we can expect...

By Michael Le December 27, 2021
3394

Pharrell And adidas Get Ready For Spring 2022 With An adilette 2.0 Slides Hu Trio

Pharrell Williams has had a busy December. In-between commencement speeches at Norfolk State University and contributing to NIGO’s compilation album, the Virginia-native has designed three...

By Jovani Hernandez December 22, 2021
2355

SNS Closes Out 2021 With An adidas Forum ’84 Low Releasing December 20th

Sneakersnstuff (SNS) had a busy 2021. Unsurprisingly, the Stockholm-headquartered institution is working until the final moments of the year, as it’s launching a luxurious adidas...

By Sneaker News December 14, 2021
1250

The “Home Alone” x adidas Forum Low Releases Worldwide Tomorrow

As online retailers begin to urge shoppers to choose “Expedited Shipping” when checking-out product in order to ensure items arrive by Christmas, some of the...

By Jovani Hernandez December 10, 2021
8288

Kith’s Aspen 2021 Collection Includes An adidas Terrex Skychaser LT GORE-TEX Boot

Over the years, Ronnie Fieg and his Kith imprint have collaborated with handfuls of partners across different segments of culture, sport and fashion. What’s helped...

By Jovani Hernandez December 9, 2021
2864

Craig Green Delivers His First Sole Unit Via The Collaborative adidas SCUBA PHORMAR

Despite not showing for AW21 nor SS22, Craig Green continues to maintain a collaborative relationship with adidas, offering up his first sole unit by way...

By Michael Le December 3, 2021
4454

Where To Buy The Home Alone x adidas Forum Low

Today, there are no shortage of classic films, be it modern day phenomena like the Marvel franchise or old beloveds such as The Godfather. And...

By Michael Le December 1, 2021
11727

Just 360 Pairs Of The BAIT x adidas Forum Mid XBOX 360 Are Releasing

Thus far, Microsoft and the adidas Forum have honored the family of Xbox consoles through a selection of colorways inspired by the specific colors of...

By Sneaker News November 26, 2021
3918