Air Jordan
Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.
While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)
Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.
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Air Jordan
The Jordan 6 Rings Gets An Early Start On Valentine’s Day
It’s been a little while since we last saw the Jordan 6 Rings. Though it released frequently throughout the past Summer, the silhouette gradually faded...
Air Jordan 1 Zoom CMFT “Corduroy” Emerges In Plum Fog And Pink Oxford
Another Air Jordan 1 Zoom CMFT elbows its way into the scene as official images of a “Pink Oxford” colorway appears on the heels of...
The Jordan Legacy 312 Expected In Tan And Blue Corduroy Trim
Much like Andrew Garfield’s Spider-Man, the Jordan Legacy 312 deserved better. And it seems soon — throughout most of 2022, likely — the silhouette will...
Official Images Of The Air Jordan 1 Zoom CMFT “Celestine Blue”
The Air Jordan 1 Zoom CMFT has won countless consumers over for its updated cushioning and “bare bones” construction since joining Michael Jordan’s storied signature...
The Air Jordan 1 Retro High OG “Patent Bred” Releases Tomorrow
After speculation that it’d release in the new year following a couple of delays, the Air Jordan 1 Retro High OG “Patent Bred” finally launches...
Red Patent Leather Lands On The Air Jordan 1 Zoom CMFT
On the eve of the Air Jordan 1 “Patent Bred”‘s release date, the Air Jordan 1 Zoom CMFT has appeared in a “Satin Snake”-reminiscent colorway,...
The Air Jordan 1 Flyease Reaches For New Beginnings
Since its celebrated debut in late 2019, the Air Jordan 1 Flyease has emerged in a variety of original colorways of the Air Jordan 1,...
This 2022-Bound Air Jordan 1 Mid Pairs “Coconut Milk” With “Particle Grey”
Back in November, the Air Jordan 1 Mid was revealed in a brand new kids’ colorway, its panels replete with cream canvas and grey suede....
The “Taxi” Colorway Returns Atop The Air Jordan 12 Low Golf
Though unfortunate, Jordan Brand’s most beloved releases rarely ever return true-to-form. The AJ12 “Royalty,” for example, was only a few additions shy of a “Taxi”...