Sneaker News There was a time before the music industry infiltrated sneakers and brand deals weren’t handed out like pamphlets. Only a few names in hip-hop really mattered when it came to sneakers, and the name of Wale was atop the bastion of young stars that are household today in the over-saturated landscape of signature shoes and marketing promos. The DMV-native was often providing first looks at upcoming Nike footwear (primarily of the Foamposite, Trainer, and Boot category) thanks to random gossip blogs taking flicks of him at clubs, and a lot of his goods were unreleased samples as fit the brand’s default size 9 for manufacturing samples.
Wale is still one of the most in-the-know individuals in that category because his love of footwear was never about relevancy. It was always a reflection of personal style and taste more than anything, which is why he’s still putting out singles inspired by sneakers that laid the foundation for modern sneaker culture. Tiffany Nikes is an obvious nod to the SB Dunk Low collaboration by Diamond Supply Co., and appearances by Nicky Diamonds and fellow LA-based sneaker aficionado (and pro skater) Paul Rodriguez bring us back to a much simpler time.
NTWRK has joined in on the launch of this single by promoting a $1 Diamond Dunk raffle, which you can partake in if you wish until March 6th (downloading their App would be a good start). Check out the music video below.
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