Canadian collective JJJJound has been flexing their collaborative efforts throughout 2022, having linked up with BAPE, Reebok, New Balance and most recently in the company of Asics and their GEL-Kayano 14. Currently enamored by the hold technology and subsequently social media has over public perception, the collaborative design studio is further blurring the lines between our surrounding existence and the one that’s created online by way of a creative lab incorporating the intersections of minimalism and pop culture.
The walls of the grey and white-toned space establish the conservative aesthetic immediately while hundreds of cellular devices mimics a Hacker Lab’s phone farm. Puma branded lab coats hang from the bare walls accompanied by a seldom touch of branded posters on the adjacent wall as the brand’s grey Puma Suede sits below. Other features include metal alloy folding chairs, an office water station and computer desk.
The collective’s first pop-up in China is currently available for viewing at fashion landmark LABELHOOD BOX in Shanghai.
In other collab news, Eastside Golf is adding to their Fall/Winter collection with an Air Jordan 1 Low.