UPDATE November 22nd, 2022:
The A Ma Maniére officially releases globally on November 23rd, 2022 at select Jordan retailers.
First teased in July, the A Ma Maniére x Air Jordan 4 releases on Thursday, November 17th, at 11 a.m. ET via amamaniere.com. There will be no local in-store raffle, general raffle, or Discord member draw. Alongside the aforementioned first come, first serve release, the only other way to secure a pair is through a Video Submission Entry in which A Ma Maniére asks participants to do the following (the raffle has since ended):
1. Share a video on Instagram or Twitter speaking to the issues that are most important to you.
2. @maniere_usa and your local representative and/or local/regional/national media outlet.
3. Use the hashtag #myvoiceholdspower for us to see your video and keep an eye on your inbox in case your entry is selected.
The Whitaker Group has taken the highly-anticipated launch of its latest Air Jordan collaboration to shine a spotlight on the importance of voting during November 8th’s pivotal and critical U.S. Midterm Elections. On the eve of the event, the creative conglomerate releases a two-minute video accompanied by a call-to-action” “USE YOUR VOICE, USE YOUR VOTE.”
“We have always stated that what we do is about more than sneakers,” said James Whitner, owner and founder of The Whitaker Group, in an official press release for the AMM x AJ4. “While we have the anticipation and attention of the world on our next Jordan Brand project, it’s our responsibility to use our platform to ensure people – especially young people – show up to the polls and use their voice, use their vote and ask for the country to reflect their values…So while we have your attention – please vote, help someone get to the polls, volunteer in your community and speak up about the issues that are top of mind for you. The future belongs to you – take action.”
The Whitaker Group will observe a social media blackout on Election Day (November 8th) in order to leverage its platform for informational purposes. Additionally, Whitner and team will highlight community content gathered from the hashtag “#myvoiceholdspower” throughout the day. For information crucial to using your voice this Election Day, check out The Whitaker Group’s Election Resource Center.
Continue ahead to watch the aforementioned two-minute video and to enjoy campaign imagery of the Jordan 4 by A Ma Maniére, which drops online via the boutique’s webstore on Thursday, November 17th.
UPDATE November 22nd, 2022:
The A Ma Maniére officially releases globally on November 23rd, 2022 at select Jordan retailers.
UPDATE November 14th, 2022:
The A Ma Maniére officially releases online on November 17th, 2022 at 11am ET on a-ma-maniere.com. Winners of the raffle have been notified. Official lookbook photos of the collection have been updated.
UPDATE November 7th, 2022:
The story has been updated to reflect the modified release process for the Air Jordan 4 collaboration. A Ma Maniére shared new details via social media, canceling the in-person and general raffles mentioned in the official press release Sneaker News received this morning.
Where to Buy
Make sure to follow @kicksfinder for live tweets during the release date.
A Ma Maniere x Air Jordan 4 SP "Violet Ore"
Restock Date: Nov 23rd, 2022 (Wednesday)
Original Release Date: Nov 17th, 2022 (Thursday)
Color: Violet Ore/Medium Ash/Black/Muslin
Mens: $225 Style Code: DV6773-220
North America (Restock)Nov 23rd, 2022 (Wednesday)
EuropeNov 23rd, 2022 (Wednesday)
North AmericaNov 17th, 2022 (Thursday)
