1146683

Nike SNKRS Addresses Bots, Details How It Protects Against Fraud

Nike SNKRS Addresses Bots, Details How It Protects Against Fraud

Sneaker culture has changed rapidly upon the onset of the digital age. As releases transitioned from storefronts to apps and online raffles, it’s only become increasingly more difficult to secure the pairs we actually want. Resellers have become the subject of much vitriol, as their abuse of bots have ultimately “ruined” a passion many would previously line up for days in advance.

As resentment towards resellers skyrocketed over the years, retailers have becoming implementing various countermeasures. But even despite this, these programs seemed to continue to dominate — especially on Nike SNKRS. The Swoosh, however, has come out to clear the air, expressing that SNKRS launches are protected from these bots in many ways.

Changed not long back, the Nike Terms of Service strictly prohibits the use of bots, and the brand reserves the right to flag and block any accounts that exhibit suspicious behavior. A number of tools help the Swoosh police this — such as telemetry measurements, account verifications, and tracking of IP reputation — making it easier to identify and remove bots from the platform.

According to Nike, bot submissions make up 10% to 40% of total submissions, all of which are marked invalid before winners are selected. As many as 20 million bot submissions are removed from SNKRS launches every month, and there are a team of engineers dedicated to dismantling the bots designed specifically to game the SNKRS platform. And though some of these submissions may slip through the cracks, Nike is continuing to make great strides in building up their defense, ensuring future sneaker releases are as fair as possible.

To learn more, head over to nike.com/inside-snkrs-bot-protection.

Latest News

The Nike Air Force 1 Low Adopts Shaggy Suede And All-Over "Pale Vanilla"

The Nike Air Force 1 Low is bundling up for the colder months ahead. Sporting lush fabrics across its upper and a deep, tonal colorway,...

by Matt Varga 23 mins
19

Australia's Up There Circles Back For Another New Balance 860v2 Collab

Just months after unveiling their first take on the New Balance 860v2, Up There is showing they’ve still got business to settle on the silhouette....

by Matt Varga 53 mins
53

Nike Gives "Olive Aura" Accents To The Air Force 1 Low

Timeless, versatile, and iconic. Bruce Kilgore’s Nike Air Force 1 is truly a shoe that needs no introduction, still a go-to rotation piece four decades...

by Andrew Rizzo 1 hour
15