1157574

New Balance Unveils The Fresh Foam BB Ahead Of NBA Paris Games

New Balance Unveils The Fresh Foam BB Ahead Of NBA Paris Games

It’s been 26 years since the Chicago Bulls last touched down in Paris, and with the next slate of Global Games taking place in the French capitol today, Zach Lavine and New Balance coordinated with the overseas trip to announce the Boston-based brand’s latest installation in their catalog of on-court technology, the New Balance Fresh Foam BB.

“I have been working with the New Balance design team on this launch since I first joined the brand, so I am really excited to be able to talk about it and wear it on court,” Lavine said in a press release. 

Infused with the brand’s running silhouettes lauded Fresh Foam cushioning system underfoot, a molded TPU cage on its lateral side delivers enhanced stability for softened cuts and movements. In stark difference to the raised details found on the New Balance TWO WXY V3, the Fresh Foam’s upper instead harkens a lightweight, one-piece FitWeave upper.

Debuting the colorful homage to Paris’ Rue Cremieux – a singular block of titular buildings and abstract architecture – today during the Bulls contest against the Detroit Pistons, the latter ensemble enjoys a blissful wash of light blue while shades of lime green and peach orange outfit the heel counter and tongue respectively. Titled “Virtual”, the secondary proposition indulges in a jet-black base layer while hits of bright red and blue illuminate the inspiration taken from the digital extension of the game.

Set to release in its “Paris” composition tomorrow, January 20th for a retail price of $130, the “Virtual” colorway is scheduled to release next month on February 3rd. In the meantime, enjoy official imagery of the New Balance Fresh Foam BB below. 

New Balance Fresh Foam Bb Paris 1

WHERE TO BUY

New Balance Fresh Foam BB "Paris"

SKU: BBFRSHP1
RETAIL PRICE: $130
RELEASE DATE: Jan 20, 2023

US 01/20/2023 Friday

Retailer Time Shipping Release type Status Reminder
New Balance US 10:00 North America Only Standard Check Site -

New Balance Fresh Foam Bb Virtual 1

WHERE TO BUY

New Balance Fresh Foam BB "Virtual"

SKU: N/A
RETAIL PRICE: $130
RELEASE DATE: Feb 3, 2023

US 02/03/2023 Friday

Retailer Time Shipping Release type Status Reminder
New Balance US 10:00 North America Only Standard Check Site -

New Balance Fresh Foam Bb Virtual 6

New Balance Fresh Foam Bb Virtual 7

New Balance Fresh Foam Bb Virtual 4

New Balance Fresh Foam Bb Virtual 5

New Balance Fresh Foam Bb Virtual 3

New Balance Fresh Foam Bb Virtual 2

New Balance Fresh Foam Bb Paris 3

New Balance Fresh Foam Bb Paris 4

New Balance Fresh Foam Bb Paris 2

Latest News

Air Jordan 4 SB "Summit White/Navy" Releasing March 2025

Nike SB’s crossover efforts with Jordan Brand led to the creation of the Air Jordan 4 SB in 2023, amounting to what many crown as...

by Sneaker News 4 hours
888

On Air Reveals Nike Is Sticking To What It Knows Best: Innovation And Creating Moments

The Nike Sports Research Lab is ground zero for Nike’s mad experiments before they hit market. Every comfort and performance-based foundation of Nike’s, whether it...

by John Kim 5 hours
664

adidas Fumbled Giannis Antetokounmpo By Not Offering A Contract To Thanasis

With so many superstar athletes acting as pivotal brand ambassadors for the industry’s major players, the signature basketball business has never been this competitive —...

by Sneaker News 6 hours
379