adidas Presents The Consortium Cup, A Global Sneaker Design Competition

adidas Presents The Consortium Cup, A Global Sneaker Design Competition

Today, adidas announced the Consortium Cup, a four-week sneaker design tournament featuring 16 iconic shops from North America, the United Kingdom, Europe, and Asia-Pacific.

The first-of-its-kind event kicks off on Thursday, Feb. 16 via the adidas CONFIRMED app. The competition will be open for 48 hours on every Thursday for the next four weeks; anyone with a CONFIRMED account can vote for their favorite designs through the app.

The adidas Consortium Cup follows a four round knockout format. Each round will see a different type of design challenge with the Round of 16 highlighting adidas Originals‘ Samba, Gazelle, and Superstar. The Quarterfinal will highlight adidas Basketball, while the Semifinal revisits the Three Stripes’ Running heritage. Currently, adidas has the finale’s theme as a secret.

Sixteen teams – including Extra Butter, Overkill, END., Politics, Nice Kicks, and Kasina – will battle it out for a chance to have their winning designs produced in limited quantities. The shops with the most votes in a given matchup will move on to the next round. At the end of the event, 15 sneakers will go from concept to store shelves.

Follow along in the CONFIRMED with hosts Snoochie Shy and Craig Mitch beginning on Feb. 16. And for more sneaker news, check out the Sean Wotherspoon x adidas Gazelle Hemp.

Quarter finals Matchups

Adidas Consortium Cup 2023 Centennial Hi Nice Kicks
Adidas Consortium Cup 2023 Centennial Low End

Adidas Consortium Cup 2023 Centennial Low Footpatrol
Adidas Consortium Cup 2023 Rivalry Low Extra Butter

Adidas Consortium Cup 2023 Centennial Low Bstn
Adidas Consortium Cup 2023 Forum Low Kasina

Adidas Consortium Cup 2023 Centennial Low Politics

Round of 16 Matchups

Adidas Consortium Cup Overkill Samba
Adidas Consortium Cup Nicekicks Samba

Adidas Consortium Cup Hanon Samba

Adidas Consortium Cup End Samba

Adidas Consortium Cup Xhibition Samba

Adidas Consortium Cup Footpatrol Gazelle

Adidas Consortium Cup Extra Butter Samba

Adidas Consortium Cup Bait Gazelle

Adidas Consortium Cup Commonwealth Samba

Adidas Consortium Cup Bstn Samba

Adidas Consortium Cup Kasina Samba

Adidas Consortium Cup Hal Superstar

Adidas Consortium Cup Politics Samba

Adidas Consortium Cup Carnival Gazelle

Adidas Consortium Cup Offspring Samba

Adidas Consortium Cup Mita Samba

Photo via adidas

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