END. And Diadora Team Up On A Milan-Inspired V7000 And V7000 Atomo

Jovani Hernandez March 16th, 2023 (updated)

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Diadora may not currently offer the most popular sneakers in the space, but it does deliver quality. Its latest V7000 “Milano” collaboration with END. Clothing is no different.

Another compelling joint-effort from the two overseas institutions, the pair honors END.’s new Milano flagship store and Diadora’s Italian heritage. To this end, the sneaker is covered in plush suede uppers – which are made in Italy – and clad in green, red, and cream as a nod to the Italian flag. Co-branding lands throughout the upper, with a cursive “Milano” taking over the right shoe’s lower heel; a biscione symbol claims the left shoe, further commemorating the rich history of the Italian city in which END. recently opened shop.

Enjoy a detailed look at the pair ahead. The Diadora V7000 and V7000 Atomo “Milano” will be available via draw on the END. Launches platform on March 16 for $215 USD.

For more sneaker news, check out the latest from adidas.

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Photos via END.

Written by

Jovani Hernandez, Editor

Jovani Hernandez joined Sneaker News in December 2019. He’s covered breaking news about adidas Yeezy and interviewed Reebok CEO Todd Krinsky amongst his 5,800 posts. A sub-5-hour-marathoner, he now enjoys running sneakers the most, but fondly reminisces about Nike Basketball and Sportswear from 2007 to 2014.