PLEASURES Unveils Overdyed PUMA Velophasis Collaboration

Jovani Hernandez June 19th, 2023 (updated)

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PLEASURES and PUMA have recently teased a collaboration on the retro-inspired Velophasis.

Rooted in aesthetics and technological breakthroughs of the early 2000s, the PUMA Velophasis has had a slow start to its release cycle, but Los Angeles-based imprint should help change that. The chunky offering from PLEASURES features an overdyed pink aesthetic that taps into the punk look of much of PLEASURES’ catalog. The new-found partners tout the upcoming collaboration as “A new chapter of future forward footwear…,” despite the Velophasis’ return to the past for inspiration. PLEASURES likely has a backstory to the spring-friendly sneaker, but full details have yet to be released. Nevertheless, the rebellious label further cements itself in the world of footwear with another global player.

Enjoy a quick look at the pair ahead, as you wait for an official launch on June 24th.

For more sneaker news, check out the latest adidas Originals offerings.

WHERE TO BUY

Pleasures x Puma Velophasis

SKU: 391696-01

RETAIL PRICE: $150

RELEASE DATE: Jun 24, 2023

US 06/24/2023 Saturday

Retailer	Release type	Status
PUMA	Standard	Check Site
Sneaker Politics	Standard	Check Site
WOODstack	Standard	Check Site
Extra Butter	Standard	Check Site

Get on the Where to Buy list

Pleasures Puma Velophasis Overdyed Pink 391696 01 2

Photos via PLEASURES

Written by

Jovani Hernandez, Editor

Jovani Hernandez joined Sneaker News in December 2019. He’s covered breaking news about adidas Yeezy and interviewed Reebok CEO Todd Krinsky amongst his 5,800 posts. A sub-5-hour-marathoner, he now enjoys running sneakers the most, but fondly reminisces about Nike Basketball and Sportswear from 2007 to 2014.