Jared Ebanks Women’s sports are in the midst of a renaissance era with viewership and endorsement opportunities at an all-time high. The college basketball Women’s Final Four achieved an 87% uptick in viewers from 2022 while the upcoming 2023 FIFA Women’s World Cup has the potential to become the most-attended women’s sporting event in history. Remaining steadfast in its commitment to the empowerment of female athletes, Nike is set to unveil an all-new women’s-exclusive boot that champions her needs.
Touted as the most researched women’s-led boot in the company’s history, the Beaverton brand has spent the better part of the last few years meticulously researching, trialing, designing and styling their latest pitch-ready technology. The result is the Phantom Luna Elite FG, tuned to the specifications of a female footballer.
Introducing an industry-shifting traction pattern, the Nike Cyclone 360 tooling underfoot bears a circular stud pattern at the forefoot and heel allowing for more confidence in multi-directional cuts on the pitch. The banner additionally took into consideration the smaller size of the female foot and thus applied larger touch zones throughout the Nike GripKnit upper that’s tacky to the touch while remaining pliable to your foot. Asymmetrical lacing flaunts the latter zones alongside increased mid-foot flexibility. Ideal for slightly wet-short grass fields, the cleat bears a snug, Flyknit ankle cuff featuring subtle ribs that allow for higher ankle contact when trapping and passing.
The women’s-exclusive Nike Phantom Luna Elite FG will be available later this June for a retail price of $275. While we await further release details, enjoy official images of the pair below.
