Sneaker News UPDATE 6/20/2023:
Nike and Fortnite have officially revealed the details of “Airphoria,” a first-of-its-kind experience that exists in-game. Built with Epic Games’ “Unreal Editor for Fortnite,” the activation gives players the opportunity to explore a detail rich universe themed entirely around Air Max and icons both new and old alike.
“Airphoria represents a new, immersive experience for Nike as it amplifies its efforts in gaming and virtual products,” says Ron Faris, VP/GM of Nike Virtual Studios. Nate Nazer, VP of Global partnerships, adds that “Fortnite continues to be a primary destination for new cultural moments in entertainment, fashion and sport, and we’re proud to launch Airphoria alongside Nike.”
To celebrate the launch of “Airphoria,” Fortnite and Nike will be releasing digital cosmetics purchasable in the Fortnite Item Shop. A collection of real world product will also be available via Nike.com in North America, effectively connecting the virtual and physical worlds.
Original Article (Published June 16th, 2023)
The sneaker game has changed dramatically over the course of the last decade, as brands have almost completely switched over to digital channels. But before we were handed out Ls through our phone screen, it felt like the culture was much livelier, as activations and location-specific drops were frequently popping up across some of the biggest cities in the world. It seems that Nike is looking to recapture some of this feeling, though, recently teasing what they claim to be the “Ultimate Sneakerhunt.”
Hosted in collaboration with an unlikely partner — namely, Fortnite — the “AIRPHORIA” sneakerhunt is scheduled to begin on June 20th. At the time of writing this, details are sparse, with the brand leaving much to the imagination. And while we hope this event will take place in the real world, it’s very likely that participants will be forced to get back on the battle bus, given that the two’s previous collaborative installations have lived exclusively in the game.
For now, sit tight and expect to learn more about this “Ultimate Sneakerhunt” as more information is revealed.
On 6.20 the ultimate Sneakerhunt begins. ?️?️ pic.twitter.com/QgMyA1uXRT
— Nike (@Nike) June 16, 2023
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