Deion Sanders Is Officially Back With Nike

Prime Time is back with the Swoosh, according to ESPN’s Nick DePaula.

Arguably Nike’s most popular athletes that competed in the NFL (our apologies, Mr. Vick), Deion Sanders enjoyed his heyday as a signature athlete in the 1990s, releasing a series of Diamond Turf silhouettes that were designed to be worn on the gridiron as well as the baseball diamond. In a decade where two-sport athletes were a highly exclusive group, Deion had the most illustrious and lengthy career of them all as he picked off errant passes and made highlight-reel defensive plays on a game-by-game basis.

Nike did retro the Air Diamond Turf and Air Diamond Turf II in the early 2010s, but sans-Deion logos as he was no longer signed with Nike. The iconic “24/21” emblem on the tongue was completely replaced with one that awkwardly read “2010”.

We can presume that the Swoosh has plans of bringing back those two iconic models while creating a new line of lifestyle-focused trainers should they want to capitalize on this renewed partnership with the now-head coach of the Colorado Buffaloes in the right way.

BREAKING: Deion Sanders is officially back with Nike. ??

Deion’s Diamond Turf line from the 1990s is one of the brand’s most iconic Nike Training signature series. pic.twitter.com/ZU2YR57545

— Nick DePaula (@NickDePaula) July 7, 2023