Jovani Hernandez Based on 1980s performance running sneaker design, the New Balance 990v4 is only seven years old. In that time frame, the modernized NB 990 has helped bridge the gap between savvy connoisseurs and mainstream consumers, ushering in newfound attention to the Boston-based brand.
The company’s Made in USA platform has undergone a rigid overhaul since Teddy Santis took over in April 2021, with silhouettes sparingly launching in new styles. As fall gets underway, the NB 990v4 has returned in a classic “Black/Silver” color scheme, a pair that first released in early 2017. Pigskin suede and mesh divvy up the sneaker’s top-half, with a pitch-dark tone claiming stake in most of the upper’s components. Profile “N” logos, upper eyelets, and reflective panels on the toe box and spine deviate in a shimmering grey, proudly nodding to New Balance heritage. ENCAP midsole cushioning delivers yet another through line to the original New Balance 990, with Ndurance traction injecting a touch of modernity into the “Black/Silver” option.
Enjoy official shots of the pair ahead, and find the shoes available via newbalance.com on Tuesday, October 3rd. The Made in USA product is priced at $185 USD.
For more “N”-branded footwear, check out the New Balance 9060.
WHERE TO BUY
Mens New Balance 990v4 Made In USA
US 10/03/2023 Tuesday
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| Retailer | Release type | Status |
|---|---|---|
| New Balance US | Standard | Check Site |
| Foot Locker | Standard | Check Site |
Photos via New Balance
