Madrid’s Welcome Skateboarding Receives Its Own Nike SB Blazer Mid

Expected to drop before 2023 closes.

Jovani Hernandez October 20, 2023

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. The opinions and information provided on this site are original editorial content of Sneaker News.

1654

Welcome Skateboarding has been delivering products and community around the sport to Madrid since 2005. Although the Spanish institution has collaborated with dozens of partners over the years, the 18-year-old label is only now getting a proper Nike SB collaboration.

In recent memory, Welcome has hosted launch events for the Swoosh’s skate-obsessed cohort, serving as a destination in Spain’s capital for the likes of Ishod Wair. The Madrid-based shop joins the ranks of Crenshaw Skate Club, April Skateboards, and Doyenne Skateboards as skate crews that’ve received their first Nike SB collaboration in 2023. Welcome may not be as known globally as some of Nike’s other partners, but its importance in revitalizing Madrid’s skate scene, which took a hit throughout the 2000s as local policies banned the sport from Plaza Colon and other popular locations in the city.

Welcome’s Blazer Mid, as its physical skate shop, is a celebration of people. Traditional branding on the spine is replaced with “Casa Welcome,” a change that invites longtime and news fans alike to what the imprint offers; the tongue label’s underside reaffirms the invitation by reading “All Welcome Here.” Sockliners are decorated with a graphic done by Marta Baztan that first appeared on a Welcome board in September 2020. The artwork depicts a range of people alongside a healthy amount of food, an image that plays into the idea of the shop welcoming wearers into their home.

Elsewhere, inner-lining and laces also enjoy a white-and-black finish that contrasts the bone-colored leather upper. Edges on the profile swooshes and other panels indulge in a wine-reminiscent red that also animates “Madrid” text on the heel. Star-shaped perforations are added to the toe box, while midsoles keep things simple in white. Herringbone traction, however, deviates in a semi-translucent finish that reveals a large swoosh logo on the left shoe.

Neither party involved has hinted at a Nike SNKRS launch date as of this writing, but that’s likely to change soon. In the meantime, enjoy official photos of the pair ahead. The Welcome Blazer Mid is priced at $110 USD.

For more from the Nike, Inc. empire, check out the Cherry 12s, one of Michael Jordan’s favorite shoes.

WHERE TO BUY

Mens Welcome x Nike SB Blazer

SKU: FQ0795-100

RETAIL PRICE: $110

RELEASE DATE: Jan 13, 2024

US 01/13/2024 Saturday

Retailer	Release type	Status
Concepts	In Store Only	Offline Only
Extra Butter	Sold Out	Sold Out
Nike SNKRS	Sold Out	Sold Out

Show All Releases

Get on the Where to Buy list

: Welcome x Nike SB. Nike

: Welcome x Nike SB. Nike

: Welcome x Nike SB. Nike

: Welcome x Nike SB. Nike

: Welcome x Nike SB. Nike

: Welcome x Nike SB. Nike

: Welcome x Nike SB. Nike

: Welcome x Nike SB. Nike

: Welcome x Nike SB. Nike

: Welcome x Nike SB. Nike

: Welcome x Nike SB. Nike

1 of 11

See more Sneaker News in your Google results,

ADD TO PREFERRED SOURCES

Love Sneaker News? Make us a Preferred Source on Google to see more of our stories in your search results. It only takes a click.

Written by

Jovani Hernandez, Editor

Jovani Hernandez joined Sneaker News in December 2019. He’s covered breaking news about adidas Yeezy and interviewed Reebok CEO Todd Krinsky amongst his 5,800 posts. A sub-5-hour-marathoner, he now enjoys running sneakers the most, but fondly reminisces about Nike Basketball and Sportswear from 2007 to 2014.