This Women’s Exclusive Nike Air Force 1 Wears “Be The One” Branding

Expected to hit shelves in/around the Opening Ceremony.

Matt Varga July 2, 2024

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It’s easy to forget given the ubiquity of the brand’s name in and of itself, but Nike will always be intrinsically tied to the idea of victory. That classic inspiration is nowhere more on-topic than with the Olympics. While performance gear has been tooling up for the international stage for a number of weeks at this point, the lifestyle side is also leaning into that prestigious air with the “Be The One” pack, now adding a women’s exclusive Air Force 1.

This shoe comes off the heels of a previous “Be The One” AF1, introducing the reflective gold emblem that sits center on the tongue on this pair, matched by an identically dressed dubrae just a bit below. Changes to the branding are truly the major draw here. The same “Be The One” script motto appears embroidered on the toe-box, mismatched outlines in teal & bright pink appear alternating between the medial & lateral sides, and throwback cursive stamps over the typical Nike Air on the heel tabs.

Taken as a whole, it’s a composed balance between the sprightly energy and flair we’ve come to expect on women’s exclusive releases, and the vaunted detailing that’s marked each and every step of the Nike Olympic slate.

The Nike Air Force 1 “Be The One” will carry a $120 retail price upon arrival; expect its launch to come in close proximity to the start of the Olympics in July.

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WHERE TO BUY

Nike Air Force 1 Low "The One"

SKU: HM3694-011

RETAIL PRICE: $120

RELEASE DATE: 2024

US 2024

Retailer	Release type	Status
Nikestore US	Standard	Check Site

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Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.