Matt Varga Always set on diversifying his portfolio and his resume, Pharrell joined “next generation media company” Doodles in 2022, helping them launch their inaugural adidas collaboration the following year. However, that digital capsule only gave consumers an extra chance to get their hands on Human Race adidas product. The next step is working Doodles itself into the products on offer, exactly the prompt answered by their latest Coi Leray-inspired collection.
The product on offer here leans rather simplistic, pasting Doodles branding on and their cartoony flower characters atop a black & white Superstar and a similarly clad tracksuit set. On top of that physical product, the partners are including sets of adidas Original wearables for your avatar within the Doodles digital space. Everything included in this set takes major inspiration from the character “Deysi,” featured in Doodles’ debut animated special due this September and also a fixture of “Not in the Store,” a Pharrell and Leray track expected to release soon.
Which brings us to the unconventional release info for this collab: you’ll only be able to get your hands on the physical product by opening Doodles packs, each with a chance at revealing a redeemable token for the 1/200 apparel set and 1/200 footwear. The packs are available now via both the adidas & Doodles site, each clocking in at $5. If the Superstar or tracksuit have caught your eye, act fast- these packs are only on sale until August 16th.
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