Matt Varga It’s almost impossible to recall a time when Nike Inc. was overly precious with its branding. The proliferation of Travis Scott shoes that flip the Swoosh may have truly kicked down the door, but over the years, we’ve gotten a serious flow of new drops that spin the Beaverton icons in every manner possible, from an in-motion rebrand to cartoony Black Cats to racing-inspired graphics. The twist with the Air Jordan 1 Zoom CMFT 2 at hand might be a bit easier to comprehend: it simply tells the wearer “You’re Welcome.”
You can spot the new emblem on the insole, planting the Jumpman and the Swoosh side-by-side below the mantra, spelled out in retro Bookman type. Though it’s the most notable touch, it certainly won’t be what grabs most people’s attention at first glance. Instead, the colorful palette at play here assuredly steals the show as well as some mixed media combinations. Primary colors of navy, red, green & yellow dance in between pure white overlays, running through a range of materials in the process. Shaggy fabric drapes the quarter and toe-box, canvas takes over the collar, and the cut-out Swoosh reveals reflective metallics.
As with many of the re-tooled takes on the Jordan 1 (the Method of Make chief among them), this edition bears expressive charm in spades, with the reimagined branding truly just a cherry on top. If this pair has caught your eye, look out for its arrival this Fall, retailing at $150.
WHERE TO BUY
Air Jordan 1 Zoom CMFT 2
US 09/03/2024 Tuesday
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| Retailer | Release type | Status |
|---|---|---|
| Nikestore US | Standard | Check Site |
