The “Nike Inc” Air Force 1 Low Is A Nod To Throwback Hoops

Steeped in retro aesthetics.

Matt Varga September 24th, 2024 (updated)

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Updated September 24th, 2024: The Air Force 1 Low “Nike Inc.” is available now via Nike.com, arriving in men’s sizing for $120. Grab yours via the “Where To Buy” links embedded below, or catch our original coverage surrounding this pair after the break.

WHERE TO BUY

Nike Air Force 1 Low

SKU: HQ3618-113

RETAIL PRICE: $120

RELEASE DATE: Sep 24, 2024

US 09/24/2024 Tuesday

Retailer	Release type	Status
Nikestore US	Standard	Check Site

Get on the Where to Buy list

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Original article published August 23rd, 2024: The Nike Air Force 1 has come a long, long way since its origins as a performance shoe. However, with the return of many of the Swoosh’s basketball offerings from a wide range of time periods (the Air Flight ’89, Terminator and even KD 4 highlight that effort), why leave out one of the OGs? The latest edition of the “Uptown” throws back to its on-court origins with a smattering of touches.

Though the perforated leather and heavy use of off-white, red & blue demonstrate a vintage atmosphere even at first blush, the real conceptual centerpiece is on the insoles. Infrared-like depictions of on-court action serve as the background for a 60s-era “update” to the Nike logo in bubble lettering. Pan back up for the other major twist on this shoe, the Swoosh. Primarily relying on the same shade of light blue that paints the sockliner and heel tab, pop art stippling adds the vibrant red from the outsole and tongue onto that piece of branding. You can probably find more toolsy basketball shoes on then market than the Air Force 1 in 2024, but you might struggle to find a shoe that taps into retro sensibilities as well as this pair does.

Look out for the Nike Air Force 1 Low “Nike Inc.” this Fall at Nike.com and local retailers, carrying a $115 MSRP.

Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.