With the 2024-2025 NBA season about to tip-off, get ready for an influx of new basketball shoe drops alongside some competitive marketing from the foremost athletes and their respective brand partners. As expected, adidas Basketball comes forward with yet another bold spin as their star hoopers looks to build on the success of his most recently completed campaign.
In this latest spot revealed by adidas on Instagram, Anthony Edwards sits down to take a lie detector test, answering a variety of questions that challenge his bold claims as the top dog of the NBA. Unlike previous installments of Anthony Edwards 1 ads, this latest promo takes less shots at opposing players, and instead keeps the focus on Ant as the pressure to win and achieve the game’s highest honors will likely be greater in this new season.
In the end, Ant passes with flying colors, all while debuting a never-before-seen colorway of the adidas Anthony Edwards 1 Low. The shoes follow the same two-toned color-blocking, pairing a black interior with what appears to be a metallic peach/copper outer shell.
While the next adidas Anthony Edwards 1 release (Low or Mid) has yet to be confirmed, adidas is likely to drop some new pairs soon.