Nike has officially unveiled its newest Air Max shoe – the Nike Air Max 1000. According to Nike Chief Design Officer John Hoke, the Air Max 1000 is a 3D-printed re-imagination of the Air Max 1, and made in collaboration with 3D-printing leader Zellerfeld.
A Breakdown Of The Nike Air Max 1000
At the foundation of Nike’s sport-centered legacy is an obsession with cushioning. Air has always at the forefront of the brand’s innovation push, with 1987’s Air Max 1 demonstrating the perfect blend of function, comfort, and self-expression that has become a worldwide phenomenon. Now, with the Nike Air Max 1000, the Swoosh brand is taking another major leap forward by implementing modern design and manufacturing practices.
The silhouette of the Air Max 1 is apparent, particularly through the wavy lines representing the mudguard. The Air unit at the heel is also placed similarly to the model, which was originally designed by Tinker Hatfield.
The upper half of the Air Max 1000 appears smooth to the touch, with a small Swoosh logo carved into the mid-foot. Beneath the mudguard and outsole are ergonomic carvings that are etched into its sides.
What is Zellerfeld?
Zellerfeld is a Germany based shoe company that specializes in cutting-edge 3D-printing. Founded in 2015, Zellerfeld has made a significant name for itself in the industry, commanding attention through its collaborative partnerships with independent and renowned designers and creatives including AMBUSH, Chris Brown, and Kanye West.
Where To Buy The Nike Air Max 1000
The Nike Air Max 1000 is set to debut this weekend at ComplexCon in Las Vegas (November 16-17). The shoes will be at Nike’s Air Max 1000 Experience, where attendees will have the opportunity to explore Air innovation from past and present. The shoes are confirmed to release at ComplexCon (November 16-17).
Nike has several new Air Max products lined up for 2025. In addition to the new 1000 model, Nike will also introduce the Air Max DN8 while also focusing on the 30th Anniversary of the Air Max 95.
