Sneaker News Though across the hall Jordan Brand is cooking up a monster 2025, don’t sleep on what the Swoosh has in store. Following the return of Deion Sanders shoes via the Air DT Max ’96, Prime’s enterprise will only grow as we work through this year’s slate, with his Air Diamond Turf hitting shelves once again. The “Falcons” make-up of that silhouette stands at the forefront of the model’s revitalization — here’s everything you need to know about the ATL colorway and the model’s upcoming retro run.
WHERE TO BUY
Nike Air Diamond Turf "49ers"
US 02/12/2025 Wednesday
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| Retailer | Release type | Status |
|---|---|---|
| Nike SNKRS US | Standard | Coming Soon |
Where To Buy The Nike Air Diamond Turf “Falcons”
The Nike Air Diamond Turf “Falcons” is expected to release on February 12th, 2025 for $150, just days after Super Bowl LIX. In line with much of Beaverton’s retro efforts outside of the gridiron, reviving Sanders’ signature model comes with a distinct eye on recapturing OG sensibility — bringing back the home plate / goalpost logo that speaks to his two-sport heroics is a clear indication in that regard.
History Of The Shoe (So Far)
Note that the bring-back effort for Deion Sanders shoes has actually gone out of order — Sanders’ third model hit the shelves first, now succeeded by his first-ever signature shoe, the Air Diamond Turf featured here. The red and black adornment set to land in February reprises arguably the most everlasting look for the model, a colorway used to kick off previous retroes in 2010 and 2017. There titled with a “49ers” subhead, Nike has chosen to instead spotlight the Falcons franchise for this look, likely why the shoe diverges with golden embroidery on the heel rather than its traditional red.
The rollout for Deion Sanders shoe has heavily relied on the man himself, and the announcement for the Air Diamond Turf is no exception. In a November vlog shot in his Colorado office, Coach Prime revealed a range of upcoming colorways under his banner, with this “Falcons” outfit the shoe that got the most buzz in the aftermath.
During the SNKRS Spring Showcase under a month later, Nike took the opportunity to officially reveal the shoe, spotlighting the colorway at hand alongside the Diamond Turf “Draft Day,” ostensibly the second shoe that’ll hit the market.
