Matt Varga As the Air Jordan 1 “Bred” in February looms, the “Banned” storytelling effort is ramping up again, flooding the sneaker community with memories of uniform fines and Jordan Brand’s splashy genesis. An increase in promo materials may be the most immediately visible effect of the shoe’s return, but trust that Beaverton’s age-old formula of spinning hyped colorways onto additional models will persist as well, seen here with the emergence of the Air Jordan 1 Low EasyOn “Banned.”
Both halves of the shoe’s title are relatively easily understood. The timeless, league-scorned colorway of black and red is adapted faithfully onto the model, only changed by tinting the Wings logo to white as it jumps from collar to heel. Additionally, we still have the accessibility tech that gives the model its purchase with kids and those constantly on the move, an expansion from its disability-minded origins back in 2020. Zipper closures that slice through the heel counter and creep towards the very rear of the shoe and further bolstered by velcro material that cinches up the laces.
Circling back to Jordan Brand’s love for spreading colorways beyond their origins, this marks a continuation of last year’s strategy. Namely, this capitalized on “Banned” / “Bred” the same way the brand spun off anticipation around the Black Cat 3s and Black Cat 4s in 2024, the all-black colorway spreading its wings onto models from the Jordan 4 RM to the Air Max 1.
All that said, the Air Jordan 1 Low EasyOn “Banned” is available now via Nike.com, retailing for $130 in extended men’s sizing (M3.5 to M15). Use the links under “Where To Buy” to grab yours or simply enjoy official images further ahead.
WHERE TO BUY
Mens Air Jordan 1 Low EasyOn
US 01/03/2025 Friday
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