It’s Brick In NYC: Nigel Sylvester And Jordan Unveil Bike Air Truck Activation

A fitting activation for the NYC cold.

John Kim January 10, 2025

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Nigel Sylvester’s “Bike Air” movement continues into 2025 with an interesting activation happening in New York City. The “Brick By Brick” truck will be posted up on Lafayette and Spring at 2pm ET, a fitting visual considering the chilly cold that’s been settling into the Big Apple over the last two weeks.

While it’s not entirely clear what’s happening at this event, it’s very possible that it involves Nigel’s upcoming Air Jordan 4 collaboration. For now, that shoe is dubbed “Firewood Orange”, but there’s little doubt that there’s a deeper color story behind his choice.

Jordan 4 Nigel Sylester Firewood Orange

What Is “Bike Air”?

Bike Air debuted at retail in 2024 as an alternate logo treatment of the iconic Nike Air logo. Inspired by Nigel’s profession as a BMX rider, the Bike Air first debuted on the Air Jordan 4 RM in Summer 2024 and stands to be a recurring theme in his future projects with Jordan Brand. More details to come in our Jordan Release Dates 2025 page.

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Written by

John Kim, Editor-in-Chief

John Kim is the current Editor-in-Chief of Sneaker News, taking over the role in 2014 after joining the company in 2009. Born and raised in Queens, NY, John has published interviews with Kobe Bryant, LeBron James, Anthony Edwards, Pusha T, Pharrell, and more. He is considered among the most trusted voices in the industry and is a fixture at important brand events across the globe.