Andrew Rizzo Yohji Yamamoto’s adidas Y-3 has been operating at the intersection of sports and fashion for over two decades, in many ways helping shape the way companies think about how the two genres should cross over. To that end, the elevated division of the Three Stripes has tapped track star Noah Lyles and the always fashionable A$AP Nast for its SS25 campaign.
Shot in black and white by famed photographer Rennell Medranoin in the City Of Angeles, the campaign features Lyles and Nast outfitted in upcoming Y-3 apparel and footwear. There’s nothing lost by the photography style, as models like the Y-3 Regu, Y-3 Nizza High, and the Y-3 Stan Smith Velcro are all flaunted in contemporary black and white makeup. As fas as apparel goes, the duo is seen rocking suiting, new track pants, and sweaters. The overarching motifs are oversized Y-3 graphics featuring paint splatter and fabric “tassels” that run down on the body for a distressed, avant-garde vibe.
The Y-3 SS25 collection releases in full on February 6th via adidas.com. Scroll through campaign imagery below if you’re considering copping a couple pieces.
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