First Look At The Rich Paul x New Balance 2010

A new model is set to roll out in 2025.

Andrew Rizzo February 26, 2025

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While Jordan Brand took advantage of last night’s highly-anticipated Lakers vs. Mavericks game by introducing the Jordan Luka 4, Rich Paul and New Balance afforded us our first look at a collaboration on an unreleased model.

Here we have the New Balance 2010; a new 99X-inspired model poised grow the brand’s lifestyle category in 2025. While New Balance has yet to officially announce the sneaker, leaked pics were followed up by images of KITH collaborations from the NYC brand’s most recent lookbook.

While not a MADE In USA sneaker, the New Balance 2010 delivers a similar vibe with curved paneling and a chunky 992/993-esque shape. The Rich Paul collaboration, which is his first New Balance sneaker that’s not a 550, is made unique by woven jute-like mesh across the base. Tan shades encompass most of the build, save for purple and orange accents on the lining, midsole, and heel.

Release information for the Rich Paul New Balance 2010 hasn’t been made available yet, but know that our Sneaker Release Dates page will update once we learn more. For now, enjoy a first look below.

: Rich Paul x New Balance 2010 nbakicks/IG

: Rich Paul x New Balance 2010 nbakicks/IG

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Written by

Andrew Rizzo, Junior Editor

Andrew Rizzo is an editor at Sneaker News based out of New York City. His primary interests include Air Jordan, Nike ACG, Nike Air Max, and New Balance footwear. Prior to joining Sneaker News, Andrew covered youth sports for several outlets and worked at one of the world’s top performance marketing agencies. He hails from Astoria, Queens and is a huge New York sports fan, particularly when it comes to the Knicks and Yankees.