First Look At The Rich Paul x New Balance 2010

While Jordan Brand took advantage of last night’s highly-anticipated Lakers vs. Mavericks game by introducing the Jordan Luka 4, Rich Paul and New Balance afforded us our first look at a collaboration on an unreleased model.

Here we have the New Balance 2010; a new 99X-inspired model poised grow the brand’s lifestyle category in 2025. While New Balance has yet to officially announce the sneaker, leaked pics were followed up by images of KITH collaborations from the NYC brand’s most recent lookbook.

While not a MADE In USA sneaker, the New Balance 2010 delivers a similar vibe with curved paneling and a chunky 992/993-esque shape. The Rich Paul collaboration, which is his first New Balance sneaker that’s not a 550, is made unique by woven jute-like mesh across the base. Tan shades encompass most of the build, save for purple and orange accents on the lining, midsole, and heel.

Release information for the Rich Paul New Balance 2010 hasn’t been made available yet, but know that our Sneaker Release Dates page will update once we learn more. For now, enjoy a first look below.

Rich Paul x New Balance 2010 nbakicks/IG

Rich Paul x New Balance 2010 nbakicks/IG

1 of 2