Matt Varga AWAKE NY and founder Angelo Baque have been in the headlines a lot lately, both for their radical AWAKE Jordan 5 collaboration and for tacitly debuting the Air Max 95 “Neon.” However, it’s not only in Beaverton where their influence is felt. One of the surprise breakouts in the tech runner space is the ASICS GEL-NYC, a silhouette that’s succeeded in general release colorways but first teed off with a major design assist from Baque.
Now settled into its own, the ASICS GEL-NYC looks to Spring with a pastel-painted “Rose Water” colorway. Though the retro principles of the model stick around via a neutraled-out sole unit underfoot and cream open mesh, the topmost overlays pivot into more lush tones. To both bring some vibrant flair and emphasize the warmer end of the color wheel, flashes of neon orange crop up with the branding touches at the heel counter and very rear of the shoe.
The ASICS GEL-NYC “Rose Water” is available now via ASICS.com, retailing for $130. Check the “Where To Buy” widget embedded below for direct pick-up links — select sizes are already selling out.
Elsewhere in the brand’s ongoings, the ZUTOMAYO ASICS capsule releases on March 13th.
WHERE TO BUY
Mens ASICS GEL-NYC
US 03/02/2025 Sunday
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| Retailer | Release type | Status |
|---|---|---|
| ASICS | Standard | Check Site |
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