The Air Jordan 3 “Pure Money” Releases On July 5th

An early look at the July drop is here.

Sneaker News March 31st, 2025 (updated)

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Updated March 31st, 2025: A detailed look at the upcoming Pure Money Jordan 3s have been revealed. Currently, these are expected to launch on July 5th, 2025.

: Air Jordan 3 “Pure Money” fkzsnkrs

: Air Jordan 3 “Pure Money” fkzsnkrs

: Air Jordan 3 “Pure Money” fkzsnkrs

: Air Jordan 3 “Pure Money” fkzsnkrs

: Air Jordan 3 “Pure Money” fkzsnkrs

: Air Jordan 3 “Pure Money” fkzsnkrs

: Air Jordan 3 “Pure Money” fkzsnkrs

: Air Jordan 3 “Pure Money” fkzsnkrs

: Air Jordan 3 “Pure Money” fkzsnkrs

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Following the release of the Air Jordan 3 “Black Cat” earlier in January, Jordan Brand is offering the opposite site of the bookend by releasing the Air Jordan 3 “Pure Money.” Originally dropping in 2007, this classic Retro colorway is due to be part of the massive 2025 slate of Jordan Releases.

Whereas the aforementioned “Black Cat” was a nod to Michael Jordan’s animalistic on-court alter-ego, the “Pure Money” offered up a far more angelic and soothing spin on the iconic Air Jordan 3. All-White Air Jordans were quite unusual at the time, but that’s why these stood out with ease. Featuring an all-white leather upper, white-on-white elephant print textures on the toe-guard and heel, touches of glossy patent leather on the mudguard, and silver hits on the lace eyelets, these Jordan 3s were celebrated for its simplicity and elegance and likely played a role in the more refined colorways of Jordan Retros that followed years after.

One of the best hidden details is the “Pure Money” call-out tucked behind the flaps of the heel plate. That region has become the standard for hiding nuanced details; you’ll often see collaborators place secret messaging and easter eggs in the same manner.

Although the images are crude, we do have a first look at the upcoming July release below; it features the same assortment of details — silver eyelets, silver Jumpman Air branding on the heel, and the same “Pure Money” touch. We’ll have more updates for you soon, but flip through the gallery for now and stay tuned for updates on our Jordan Release Dates page.