Andrew Rizzo PUMA enthusiast and fashion archivist George Roy Roberts, better known as INSIDE TAG, is the latest name to receive a PUMA Mostro collaboration.
Roberts names his two colorways the “Communication Pack,” taking inspiration from two nostalgic influences. One style takes inspiration from Roberts’ old Sony Ericsson phone with a white, yellow, grey, and orange design, while the other nods to retro hiking shoes in brown, green, and light purple.
For further storytelling, UK retailer END. Clothing is transforming its London store into an immersive activation space showcasing INSIDE TAG’s approach to archiving, research, and design. The space will open on Wednesday, March 19th and stay up-and-running until the INSIDE TAG x PUMA Mostro launch on March 29th. Both colorways retail for $175 and will be available via END. Clothing and additional retailers.
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