The Jordan Heir Wears The “Bloodline” Heritage Anew

Winning DNA for the unisex silo.

Matt Varga May 6, 2025

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As one of the defining brands in footwear, Jordan Brand is well within their rights to revisit some of their lasting colorways, a formula they’re entirely unafraid of dipping into. With the debut of the Luka .77 and Luka 4 harkening back to the Jordan 1 “Bloodline,” the Chicago-approved palette is now spreading onto another hoops shoe, the Jordan Heir.

Garnishing a black and white foundation with red stripes, pull-tabs, and trim, this is arguably a closer embrace of the “Bloodline” theme than the last time the Jordan Heir took on the concept. You don’t even have to take it from us; Nike themselves describes this as a shoe that “celebrate[s] Jordan heritage by updating an iconic colorway.”On top of modernizing Bulls colors, the performance model still holds onto all the tech that makes an accessible pathway into elevating footwear: herringbone traction, a drop-in midsole, and the wrap-around cage chief among them.

The Jordan Heir “Bloodline” has already started populating global Nike sites with a “coming soon” tag attached, with a May 19th drop likely. Be ready for a $110 retail price whenever this shoe does drop — you can keep tabs on this shoe via our Jordan Release Dates 2025 page.

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Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.