1384329

New Balance Is Ready Begin The 204L Journey

The brand's next potential hit is hardly "dad shoe".

New Balance Is Ready Begin The 204L Journey

As anticipation for the trendy silhouette continues to build, the New Balance 204L is ready to begin its journey with a “Mushroom” colorway on July 30th for $109.99. This model is a unisex shoe with sizes available for bot men and women.

WHERE TO BUY

Mens New Balance 204L

SKU: U204LMMA
RETAIL PRICE: $110
RELEASE DATE: Jul 30, 2025

US 07/30/2025 Wednesday

Powered By: Kicksfiner Logo
Retailer Release type Status
New Balance US Standard Check Site
Concepts Standard Check Site
Show All Releases

The world of sneakers is firmly in its slim era, a movement catalyzed by the over-saturation of chunky “dad” shoes and thick-soled bottoms. Trends typically navigate against the grain of the mainstream, which means the in just a short years (or months), we’ll be looking ahead to the next hot topic in footwear.

At the moment, however, brands are ready to launch these grounded, less bulkier models to market. Nike has been delivering with the Total 90 III, the off-pitch athletic shoe that has taken new life as a lifestyle darling. adidas has been ahead of that, riding high on the Samba machine for two years. Now, New Balance is ready to step into the fold with the 204L, a silhouette with running heritage that looks awfully similar to Miu Miu’s New Balance 530 collaborations from 2024.

As the new silhouette is prepared to hit retail soon (it’s already available in China), official images of a Mushroom/Arid Stone colorway further suggest that the call was coming from inside the house. Much like how the Italian fashion house dressed its 530 in a khaki/tan suede, New Balance mimics the look with the full-suede construction on the multi-layered upper. It’s low-to-to-ground follows suit with the same earthy tone, with a black rubber sitting beneath.

A US release date for the New Balance 204L hasn’t been revealed, but expect these soon with an MSRP around $130-140. Several colorways are confirmed as are collaborations with the usual circuit of creative partners.

Latest News

Michael Jordan Speaks On The Current State Of Athlete Brands In "Insights To Excellence"

Perhaps it was naive to think that Michael Jordan would ever volunteer for a studio show, but some of us (read: this writer) had grand...

by Matt Varga 23 minutes
35

Techy Meets Formal On The ASICS GEL-Kinetic SP

Sneaker loafers and other formal hybrid mashups have been one of the hottest topics in the footwear world in 2025, more a viral trend than...

by Andrew Rizzo 53 minutes
27

Where To Buy The Nike Air Diamond Turf "Cowboys"

How ’bout them Cowboys? The latest colorway of Deion Sanders’ shoes, the Nike Air Diamond Turf “Cowboys,” releases on December 5th in adult sizing, commanding...

by Matt Varga 1 hour
172