Squid Game Christens Season 3 With A New PUMA Collaboration

Two kicks and a range of clothes.

Matt Varga July 9, 2025

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Netflix’s Squid Game stands as easily one of the media company’s biggest success stories, propelled by cult adoption into a near-billion dollar enterprise. While the original storyline appears complete in the wake of Season 3, there’s a real chance that the franchise will live on nonetheless. To celebrate the latest series and potentially whet appetites for what’s to come, Squid Game is looking to its foremost footwear partner, PUMA.

Already chalking off a similar collection in the lead-up for Season 3, here PUMA takes a more granular view, working in specific plot details and allusions from what just aired. We begin with a dusky do-up of the Palermo, hitting on the Hide and Seek game from the fourth round, further solidified with a hanging key attachment and lace charms referencing the totemic square, triangle, and circle icons that served as keyholes. Jagged contrast embroidery adds further character, particularly effective in outlining the Formstrips on the medial and later sides.

Then to the Easy Rider, taking its cues from the penultimate Jump Rope game and wearing that inspiration proudly by depicting the animatronic Cheol-Su on its heel. Rope laces take a more literal route, and the omnipresent interplay between participants and guards manifests with the alternating colors of the tongue.

In addition to the two footwear styles, a range of apparel options including tees, a waist bag, shorts, and a jersey will be hitting PUMA.com alongside. The full PUMA x Squid Game capsule touches down on July 10th, with the Palermo retailing for $90 and the Easy Rider $100. Check out product images below and keep our “Where To Buy” sections within reach for direct shopping links upon arrival.

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WHERE TO BUY

Mens Squid Game x Puma Palermo

SKU: 403859-01

RETAIL PRICE: $90

RELEASE DATE: Jul 10, 2025

US 07/10/2025 Thursday

Retailer	Release type	Status
PUMA	Standard	Check Site

Show All Releases

Get on the Where to Buy list

1 of 8

WHERE TO BUY

Mens Squid Game x Puma Easy Rider

SKU: 403643-01

RETAIL PRICE: $100

RELEASE DATE: Jul 10, 2025

US 07/10/2025 Thursday

Retailer	Release type	Status
PUMA	Standard	Check Site

Show All Releases

Get on the Where to Buy list

Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.