SN AI Agent Logo

Ask anything about upcoming releases, release dates, restocks, or past sneakers—and get answers instantly from Sneaker News.

*Answers appear on WhatsApp

1396787

Nike Is Tapping Gamers To Debut Fashion Collaborations

An unexpected debut platform.

Nike Is Tapping Gamers To Debut Fashion Collaborations

To date, .SWOOSH has been the premier platform with which Nike has tapped into the digital realm, often intersecting with video games via efforts like the “Big Head” Air Max 1 series or one of their most recent endeavors, the “Rage Quit” Total 90 III, honing in more specifically on the soccer genre. However, it would seem that Beaverton is shifting off-platform, taking on a premier gaming event by debuting the next Martine Rose Shox MR4 colorway on the feet of pro esports player, SonicFox.

While the Delaware native’s EVO Mortal Kombat championship is a few days old at the time of writing, tapping into the esports world is a novel development for Nike all the same, particularly given the status of the shoe on-foot. The initial Martine Rose Shox now stand as bellwethers of the sportstyle-meets-fashion movement and command rather serious secondary market premiums in their own right. Sadly for our purposes, Sonicfox paired the Shox with a baggier unreleased piece, an upcoming MR Crimson Pants, keeping this from being a full first look. Yet you can still make out the broadest strokes that define this design, tapping into Y2K aesthetics with a white-dominant profile, bracketed by an ecru eyelet/tongue combo, burgundy heel counters and Shox units, and fire red Swooshes and rear platforms.

At the time of publication, release details for the Martine Rose x Nike Shox MR4 is largely opaque. However, you can get an early sense of what to expect via the images included below.

See more Sneaker News in your Google results,

ADD TO PREFERRED SOURCES

Opens Google to confirm your choice. It only changes your Google Search results.

Latest News

The New Balance 2000 Taps Into Y2K Nostalgia With A "Metallic Pack"

When New Balance announced the 2000, the brand made clear that the model was intent on following an intentional color story, the inaugural blue colorway...

by Andrew Rizzo 4 hours
50

The adidas F50 Formotion Appears In Refined "Maroon"

Why should SP5DER have all the fun? In a playbook we see plenty around the industry, adidas leveraged one of its starrier partners to introduce...

by Matt Varga 8 hours
107

The ASICS GEL-Kayano Gets A Sporty "Illusion Blue"

While it may no longer command the same attention as a collaboration vehicle, the ASICS GEL-Kayano 14 remains that guy among retro tech runners, consistently...

by Andrew Rizzo 10 hours
152