Andrew Rizzo We’ve said it before and we’ll say it again; something about pink New Balance sneakers just works. Whether its through collabs or GRs, the Boston brand simply knows how to produce crowd-pleasing pink colorways that become hot buys regardless of demographics. As part of a two-pack alongside an “Arctic Indigo” colorway, the 99X-inspired New Balance 2010 is continuing its strong run with sweet “Ice Wine” makeup for September 2025.
Evoking the color of frozen grapes before fermentation, the titular “Ice Wine” hue appears on an open mesh base as well as hairy suede overlays. Grey “Castlerock” is used as the secondary color, appearing on the underlays, tongue, heel, and reflective “N” logos, while an off-white midsole featuring “Ice Wine” ABZORB cushioning lands underfoot. While undeniably a feminine color at the end of the day, the pink shade is of a more dim, gender-neutral variety and should draw eyes from men and women alike.
The New Balance 2010 “Ice Wine” releases September 2025 via newbalance.com and retailers, priced at $160 in unisex sizes. See official images below and visit our Sneaker Release Dates page to browse more upcoming New Balance.
WHERE TO BUY
Mens New Balance 2010
US 09/24/2025 Wednesday
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