Cooper Flagg Is Finally Dropping His First New Balance Shoe

The rook jams home his first earnest sneaker release.

Matt Varga October 16, 2025

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In what is among the more unbelievable sequences of events in NBA history, the Mavericks managed to thread an incredibly tight needle after trading away a franchise legend in the making with some help from the lottery odds. Cooper Flagg has almost instantly filled that void, but it’s not only those in Dallas banking heavily on the future of the Duke product. New Balance has hopes that Mr. Flagg will soon become the standard-bearer for their hoops division.

As the #1 overall pick looks to his first regular season action versus a former one in Victor Wembanyama and the Spurs, New Balance is capitalizing on those bright lights. A special version of the New Balance Hesi Low v2 that bears Flagg’s name will be the first official drop under his sponsorship, building on the player and the brand’s shared Maine roots. While trademark greys and off-whites create the foundation for this shoe, that home state energy courses through viridescent hits in the sole unit and on the lacestays, an ode to “the state’s natural landscape.”

Luckily, this isn’t just a PE for Cooper Flagg — the New Balance Hesi Low v2 will release the same day as his proper NBA debut, dropping on October 22nd with a $120 retail price.

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WHERE TO BUY

Mens New Balance Hesi Low v2 "Cooper Flagg"

SKU: BBHSLCT2

RETAIL PRICE: $120

RELEASE DATE: Oct 22, 2025

US 10/22/2025 Wednesday

Retailer	Release type	Status
New Balance US	Standard	Check Site
Foot Locker	Standard	Check Site

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Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.