Matt Varga Update: Sources close to dotSWOOSH have reached out to Sneaker News and informed us that the project teased in the brand’s social media teaser is not a PlayStation collaboration. We will update this piece with information on what the project will actually hold as soon as we can.
Game on? While there may be more storied partners in the Nike, Inc. brand history, few have been able to mint more highly coveted versions of Swoosh products than PlayStation; crafting a grail-level Air Force 1, a three-headed collaboration alongside Travis Scott, and several public releases on Paul George’s signature line. It’s that history that makes any flirtation between the entertainment giant and the footwear titan such big news, exactly the case as dotSWOOSH drops an eyebrow-raising teaser via their social channels.
In trademark low-poly style, a quick rendering showcases controller wires weaving through a turf landscape, eventually leading to a desk setup where the dotSWOOSH emblem appears on a monitor. Those aspects alone could be leading in nearly any direction, but the money detail is what sits next to the mouse, as what appears to be the PS5’s DUALSENSE controller sits as part of this gaming setup.
For the digital sub-brand’s part, the gaming world is increasingly becoming their dotSWOOSH home base, first explored with a run of tongue-in-cheek Air Max 1 colorways that nodded at classic franchises like Golden Eye, Tomb Raider, and Donkey Kong Country. The “Rage Quit” Total 90 III SP showcased potential beyond the console, as linking to the world of sports games allowed a link to Nike’s earnest soccer efforts.
For now, information is scant on what this teaser will deliver, but the brand promises further updates “soon.” We’ll keep you in the loop as soon as those come to light.
