Matt Varga The Kardashian-Jenner empire is only gaining territory: Kendall Jenner has been announced as the newest face of adidas Originals.
For those with an eye on the tabloids and paparazzi shots, this news is somewhat expected; Jenner had been spotted rocking a pair of adidas Superstars, ever a priority for the Three Stripes, in the week preceding this announcement. At the risk of diving into that region ourselves, we’d be remiss not to mention that former beau Bad Bunny remains one of the strongest internal collaborations for the brand. Further, she’s now the second Jenner clan member to enter the German giant’s orbit, following sister Kylie, who notched an endorsement deal with the brand in 2018. Her involvement largely focused on elevating the adidas Falcon silhouette; it’s likely that Kendall’s will be broader in scope in elevating the brand as a whole.
-
- Kylie Jenner for adidas Originals (2018)
-
- Kylie Jenner for adidas Originals (2018)
-
- Kylie Jenner for adidas Originals (2018)
-
- Kylie Jenner for adidas Originals (2018)
Overall, it’s a signal of the full-court press that adi has deployed in bringing the glitterati to Germany. Peso Pluma stands as the most notable recent signee, but the sportswear company flexed its roster of celebrity associates with a star-studded Superstar campaign in 2025. That series of spots included Samuel L. Jackson, Missy Elliott, JENNIE, and GloRilla in an overall celebration of the “Superstar” as a concept; no surprise that the same positioning defines Jenner’s announcement.
Catch promotional shots from this announcement below.
