Kendall Jenner Signs With adidas Originals

Matt Varga February 25, 2026

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The Kardashian-Jenner empire is only gaining territory: Kendall Jenner has been announced as the newest face of adidas Originals.

For those with an eye on the tabloids and paparazzi shots, this news is somewhat expected; Jenner had been spotted rocking a pair of adidas Superstars, ever a priority for the Three Stripes, in the week preceding this announcement. At the risk of diving into that region ourselves, we’d be remiss not to mention that former beau Bad Bunny remains one of the strongest internal collaborations for the brand. Further, she’s now the second Jenner clan member to enter the German giant’s orbit, following sister Kylie, who notched an endorsement deal with the brand in 2018. Her involvement largely focused on elevating the adidas Falcon silhouette; it’s likely that Kendall’s will be broader in scope in elevating the brand as a whole.

: Kylie Jenner for adidas Originals (2018)

: Kylie Jenner for adidas Originals (2018)

: Kylie Jenner for adidas Originals (2018)

: Kylie Jenner for adidas Originals (2018)

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Overall, it’s a signal of the full-court press that adi has deployed in bringing the glitterati to Germany. Peso Pluma stands as the most notable recent signee, but the sportswear company flexed its roster of celebrity associates with a star-studded Superstar campaign in 2025. That series of spots included Samuel L. Jackson, Missy Elliott, JENNIE, and GloRilla in an overall celebration of the “Superstar” as a concept; no surprise that the same positioning defines Jenner’s announcement.

Catch promotional shots from this announcement below.

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Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.