Andrew Rizzo Update: The New Balance 2010 “Grey/Purple” (aka “Purple Pigeon”) has appeared at retailers shortly after we first dredged up images of the colorway. A wide launch via NewBalance.com is still expected for Summer 2026. Should you prefer to grab yours early, a $160 retail price is on tap in adult sizing; hit the “Where To Buy” links toward the bottom of this page to check for your size.
The New Balance 2010 has made a fine impression on New Balance heads thus far, offering great comfort, impressive materials, and tons of strong colorways at a pretty reasonable $160 price point. It’s quite clear that the model is set to be a priority through all of 2026, a notion supported by upcoming collabs with atmos, Comme des Garçons, and likely plenty more to come.
Shown below is an upcoming colorway featuring grey leather overlays and deep purple hits on the ABZORB SBS cushioning, perhaps conjuring memories of Jeff Staple’s Nike SB Dunk Low “Purple Pigeon” for some. A paler violet color lands on the mesh base, accompanied by grey synthetic underlays and your usual silver hits on the tongue and backtab.
The New Balance 2010 “Grey/Purple” aka “Purple Pigeon” is available now via retailers; a wider NewBalance.com launch shouldn’t be far behind. See official images below and use our “Where To Buy” links if you’re contemplating picking up a pair.
WHERE TO BUY
Mens New Balance 2010
US 03/04/2026 Wednesday
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| Retailer | Release type | Status |
|---|---|---|
| Foot Locker | Standard | Check Site |
| Finish Line | Standard | Check Site |
US 2026
| Retailer | Release type | Status |
|---|---|---|
| New Balance US | Standard | Check Site |
